Tuesday 4 December 2012

Keith Lemon The Film - Marketing

Uk: Keith Lemon The Film 

Director: Paul Agnunawela 
Running time: 85 minutes
Release date: August 24, 2012 (initial release)
Genre: Comedy film

Uk Weekend BoxOffice Figure: £1173305







Release date: 

The release date is  in bright yellow and stands out from the blue background the text is separate  from the title making it stand out even more even though it is in a smaller text.. Being on the 24th of august   it is towards the end of the summer   meaning less competition from  any other blockbusters yet it is still in the summer holidays  so the target audience  of teenagers still have a chance  to view it.

Genre: 
Comedy - we can tell it is a comedy  due to the  bright colours of yellow and blue  , these are not conventional colours for a serious film therefore we know   it is a comedy, they also help to make the poster standout. Another element that foreshadows the genre of  comedy is  the tagline , "BIGGERER, LONGERER, FUNNIERER" this tag line  is obviously a joke  that people who are aware of Keith Lemon can relate to , or even people that are not aware will still find it funny .

Stars: 
There is an obvious use of stars, Keith Lemon being the main one. He is recognised from TV and his name is what is selling the film.   Keith Lemon being the star means the target audience is  teenagers  to 25 years olds that   know Keith Lemon form watching TV.  Another key star shown in the poster is Kelly Brooks , she is a well know star yet is not know for staring in films; the fact that she is on the poster and plays a key role could intrigue  her fan base to see  her in the film. Names of stars are also shown above    the large title.

Marketing :
Other uses of marketing   are   the Facebook and Twitter pages. These create another way for the fan base to access  the film . Also the fan base being  teenagers this use of marketing is relevant to them as social networking plays a huge part into  their lives.

The Trailer:



 The trailer   is fast paced, humorous and informative. It includes the funniest bits of the film to entice and audience in . The use of  font  tell the plot of the   the film. There is use of stars including  david Hasslehoff , and Kelly Brook these are international stars that will help to expand the range of audience viewing the film.  Also as Keith Lemon already appears on Tv and is familiar  to the target audience , the trailer  uses his  catchphrases  to entice his target audience into familiar territory.  

Thursday 11 October 2012


Alien Analysis...

This science fiction horror film  directed by  Ridley Scott  was released in 1979. Following a crew on on ship which is quickly being destroyed by the agonist a mysterious evil Alien creature. 

The first scene that I am analysing,is the ever famous , chest burster scene,having  received an Academy Award for best Visual Effects,this scene has a lot to live up to. 





The scene begins with a wide shot of the whole crew having a meal . We can see that the structure of the room  is mainly white , following the  sci-fi convention of having a futuristic look  , however  we can see the culture of objects on the table,  this could represent the  human side of the crew, they are  human and therefore make a mess like any of us. We can see that their uniform is not  matching, they each have their own individual look  which could show that they are not fully a team. The mis en scene of a messy table and un co-ordinated uniform ,could foreshadow that  chaos is to come and clearly the team are not  prepared  showing that they are venerable, this makes me feel frustrated as  being in the audience we know something is coming.   This also follows a horror convention as  something disastrous  always comes when the characters least expect it. Also the use  of the spotlight in the center could show that  this is the  central place of happenings.  
 
Throughout the whole of the scene we see  shallow focus  when  in a shot of a character   they are  in focus yet     the back ground is not.  i think this is used to   emphasize the characters emotion. The  un focus in the background could also show that  they  are unclear as to what is happening. Also particularly in the shot, the background  showing a door is out of focus , this could reflect their isolation  and the fact that anything beyond those four walls is unknown.  This is using a horror convention , the theme of  isolation and seclusion is used. 


 John Hurt provides an excellent performance  of convulsions  and pure agony.Non- diegetic sounds of screeching ,gasping and shouting,kept me more involved in the scene ,with no music to   enhance the scene,we purely focus on every breath ,gasp and shout that is made making us feel as if we are there,it is a raw scene that is brutal and honest with no music to mask any unwanted noises, ironically  to the situation,only non- diegetic sounds  make the scene seem more natural and realistic. 


Whilst Kane is on the table a high angle shot is used, this could show that Kane is overpowered by the disease and is extremely vulnerable to the situation .Through mis en scene a bright light, hanging above the table is used over Kane,to direct view to him , it could also show that the pain is harsh and overwhelming.In this shot we can see that a white T shirt is used,this  emphasizes the blood, if a black T- Shirt were to be used it would not be visible and therefore not have the same effect. 

Towards the end of the scene we see the Alien run across the table, this is meant to have an effect of shock,yet as a modern viewer i felt that the effects were old fashioned,which therefore  took away the shock factor and added a element of humor as i was laughing at the effects which made it look unrealistic and therefore unbelievable.




Here we see a  mid close up shot of  Ash at eye level contemplating the event. Placed on  the right of the shot  and although being out of focus the  blood stained white door is still imminent within the shot.This could show that  now the ship is blood stained,it will continue to be. Also it shows by focusing on Ash that he is somehow responsible for the bloodstain caused on the ship,which is foreshadowing what will come. 

This next scene is the Here Kitty scene.Foolish Brett is going  to find the ships cat. 




In this scene low key lighting is used ,to distort visibility , immediately making it a dangerous place to be.This wide shot is taken at a low angle to show the large dark mysterious room ,   we can see that Brett is a lot smaller in comparison to the room which makes it more imposing and makes Brett seem more vulnerable.  

Mis en scene is used to create water drops and chains chinking from the celling ,creating non - diegetic sounds. Although indoors the water drops can be seen as pathetic fallacy ,which is another convention of horror ,when the weather is bad , something is bound to go wrong. Water dripping on board a ship is unusual, i think that this is a sign of a faulty ship which makes me feel even more uneasy about the situation.

The cutting of shots is fairly quick throughout this scene, they almost take on the pace of breathing,which can show the significance of life, we can tell a life is about to be killed  by a new life that is breathing somewhere near. When Brett turns to be confronted by the Alien , he is attacked and the shots are cut  very quickly to show the chaos and  panic!It leads to a sudden end  and left me shell shocked. Shock is a theme used in  thrillers and horrors. 

Thursday 27 September 2012



 Black Swan Scene Analysis...

  The scene that i am analysing within this drama, thriller and horror film, is the key moment  having just performed her career defining performance  as the black swan, Nina Sayers is isolated in her  dressing room and  realises that  she has stabbed herself. In the confusion she continues to perform her finale 
dance which then ends in the tragedy of   her death.







  Immediately we see a key element of mise en scene, the grey rough bricks  create the setting.  With no paint or plastering  the bricks are raw  and their grey colour imposes the scene,   this combination  creates and unwelcome sense. This is important , as although  not a generic horror this film still carries the convention of dull cold colours to contrast any other colour of significance , such as blood,  to create  a even  greater effect.

 A colour contrast we see is  between Ninas   black  attire and the  others white attire. This obvious contrast  of mise en scene costumes  can reflect the  clear divide   between  Ninas state of mind  in comparison to a  regular state of mind. Another element that contributes to this is the  action of Portman   walking down steps  past other that are going up the stairs , this is a literal contrast ,  going the opposite way to anyone else implies that she  is going some where isolated.

This action also follows another horror convention , as the  movement of descending   down  suggests that  the   character  is going  somewhere   negative, thus creating a sense of suspense. The use of a hand held  camera  with bumpy shots create a sense of rush and also a  sense of unease as the  slight knocks  are not obvious  but their  presence can    show that something is not quite right with Ninas focus.





Here we can see the  crown of the Black Swan  placed  onto a mannequin  in the left hand side of the shot, this could represent  the thought that the  darkness is  ever-present in the Swans eyes, she is applying the  white makeup  representing innocence yet  the crown is still  there taking pride of place. The lighting from the mirror creates a white light : covered and dressed in all  white  provides a further contrast to the  harsh colour of the black crown. 




 At the moment of realisation   that  she has stabbed herself ,  intense music  is used  with  a medium close up shot  to obtain all facial expressions and  emotion.  Then  tilting downwards to  reveal the bloody wound.  The Mise en scene is the use of the white  costume  contrasting with  the   deep red blood, the use of this  gives a greater effect  of shock as the blood is more obvious.  We see deep red blood seeping through  a white costume who's fabric seems to apear as a bandage material. This may represent that  having  hidden and wrapped up her troubles the truth is finally seeping through. Also the use of bandages reflect a feeling of  being unwell and broken.




During her final performance having been  wounded  there is a fantastic moment  when Nina  rises up the stairs   as a final moment before collapsing. This is a pinnacle point  where all feelings  are concluded and   we can realise that this is the end.Nina has risen up  from previously having gone down to a dark place,  this opposite effect shows rejoice  ,returning to a place where  the swan  wants to be .  Lighting also contributes to this moment as   they    increase brightness in accordance with Ninas  rising up the stairs, being  the brightest gold at the end. Nina has reached the end of a performance in dance and also life, lit in  a circle of gold is she finally a winner? 
















Wednesday 12 September 2012



 500 days of summer…

This is the best film. I   am pretty fussy when it comes to choosing my favourite.Yes there are plenty of fish in the sea, but I am looking for a specific fish ; it has to be  charming , unique,  and   most of all have a great look.  I sat down in that   cinema , my purse  traumatised by the sheer amount it has lost , prepared  to tackle a mountain of adverts and as soon as my ears heard that deep husky voice belonging to the narrator  I knew it was love.
This cunning, witty and self-proclaimed indie film first came onto the big screen in   2009. This film was not thrust at the screens with the mighty force of adverts and promotional tours, it was more of a silent strut, you didn’t hear it coming, but when you saw it … damn it was good! 500 days of summer was a Sleeper Hit, earning a tasty $60 million.
500 days of summer tell the story   of  Tom Hansen falling in love with  a girl far out of his league Summer Finn. The non – linear narrative   takes a memory driven look at their failed relationship. However as brilliant minded people,   we know it was down to one slight clue,the line “ I don’t believe in love”  delectably delivered by doll eyed,  plumped lipped Zooey Deschanel. (Can someone get this girl an Oscar?)

Still as polite people, we   share their special moments, initially bonding over  a shared passion for  British band the “ Smiths “ , which then developed into  Karaoke  nights, drunken fights and romantic  city walks.   We watch the architect  turned   card writer  fall in love  with the  hot  office assistant   and cringe long with his two  less than supportive mates to Toms pure blindness of the inevitable ending of the relationship.

 There are so many things that are right about this film.The colour  pallet throughout the whole film  is bright, yet  slightly pale to keep that old school feel. The range of shot techniques  is incredible, with close up shots of Summers beautiful features, to a wide shot displaying the unique side of an urban area. However one gem that stood out was Toms venture to Summers party, the screen was split displaying  reality and  Toms expectations. This never seen before technique provides a beautiful climax to the film when Tom realises it is in fact Summers engagement party.(Oh how we hate reality. )

 It must take a genius to encapsulate 500 days of a dysfunctional relationship into 2 hours of bliss entertainment… or just a damn good director. Low and behold Mark Webb … this being his first  huge film  he has certainly rose up to the challenge in creating a  very successful  rom- com . We can now see that 500 days has become a platform for him to move on to greater things and has continued to make many fans  very happy when he was hired   by Columbia Pictures  to direct  “The amazing spider man.”

I truly admire  the writers’   ability to  create such a brilliant recipe for the  perfect  comedy drama . Scott Nevstadter  and  Michael  H Weber  have gone beyond  your generic rom com and created a film  with such a brilliant concept.  As an audience we are not spoon fed   on what emotions we should feel, but we are left to our own devises to depict   your own    feelings and emotions throughout the film .Near the end  when we see Summer display her engagement to a heart broken Tom , some may think BITCH, but I think WOW what a film.
Rebecca Painter