Uk: Keith Lemon The Film
Director: Paul Agnunawela
Running time: 85 minutes
Release date: August 24, 2012 (initial release)
Genre: Comedy film
Uk Weekend BoxOffice Figure: £1173305
Release date:
The release date is in bright yellow and stands out from the blue background the text is separate from the title making it stand out even more even though it is in a smaller text.. Being on the 24th of august it is towards the end of the summer meaning less competition from any other blockbusters yet it is still in the summer holidays so the target audience of teenagers still have a chance to view it.
Genre:
Comedy - we can tell it is a comedy due to the bright colours of yellow and blue , these are not conventional colours for a serious film therefore we know it is a comedy, they also help to make the poster standout. Another element that foreshadows the genre of comedy is the tagline , "BIGGERER, LONGERER, FUNNIERER" this tag line is obviously a joke that people who are aware of Keith Lemon can relate to , or even people that are not aware will still find it funny .
Stars:
There is an obvious use of stars, Keith Lemon being the main one. He is recognised from TV and his name is what is selling the film. Keith Lemon being the star means the target audience is teenagers to 25 years olds that know Keith Lemon form watching TV. Another key star shown in the poster is Kelly Brooks , she is a well know star yet is not know for staring in films; the fact that she is on the poster and plays a key role could intrigue her fan base to see her in the film. Names of stars are also shown above the large title.
Marketing :
Other uses of marketing are the Facebook and Twitter pages. These create another way for the fan base to access the film . Also the fan base being teenagers this use of marketing is relevant to them as social networking plays a huge part into their lives.
The Trailer:
The trailer is fast paced, humorous and informative. It includes the funniest bits of the film to entice and audience in . The use of font tell the plot of the the film. There is use of stars including david Hasslehoff , and Kelly Brook these are international stars that will help to expand the range of audience viewing the film. Also as Keith Lemon already appears on Tv and is familiar to the target audience , the trailer uses his catchphrases to entice his target audience into familiar territory.
